Marketing Manager - eShepherd
Gallagher Group
The Company
Our purpose at Gallagher is to ‘protect what matters most’ and we live it every day. Not only does our technology protect some of the world’s highest security environments and agriculture businesses in over 160 countries, but our purpose also means we care deeply about our people and their families. Gallagher has been in business for almost 85 years, and we are just as committed to creativity and innovation today as when we started. Headquartered in New Zealand, and with offices in 10 locations around the world, we’re proud to employ over 1400 people throughout #TeamGallagher. The North American market has experienced exponential growth over the last four years. We have offices located in Riverside, MO, Canton, GA and Owen Sound, Canada.
The Product
Throughout our history we’ve been known to develop award-winning solutions, and now we’re launching the next. Named eShepherd, this future farm technology allows farmers to monitor, move and contain livestock anywhere on their ranch, breaking down those difficult to fence paddocks into smaller grazing cells to run a more efficient and thriving pasture-based system. Our technology provides real-time data and 24/7 visibility of livestock, increasing productivity and profitability, improving animal health outcomes, and offering a cost-effective solution for environmental compliance and sustainable practices. eShepherd™ is a solar powered, GPS enabled, livestock neckband that enables you to simply draw your virtual fence anywhere on your property and your cattle learn to move with and remain within the virtual barrier.
The Role
We have an exciting opportunity for an experienced marketing manager to join our team in Kansas City and continue our successful drive for the exciting delivery of the eShepherd virtual fencing products to our markets.
In this role you will be the marketing manager responsible for developing strategy in collaboration with leaders in the eShepherd team that captures our virtual fencing solution in a way that entices our potential customers and informs them of the unique benefits of eShepherd.
In this role, you’ll spearhead the introduction of our award-winning virtual fencing technology to North American, Australian, New Zealand markets and beyond. Your primary focus will be on developing comprehensive go-to-market strategies and overseeing their execution to drive sales growth. This will involve identifying key market opportunities across various sectors, including government, academic institutions, and corporate ranching, with a keen eye on segments and applications that offer the greatest value.
- Elevate the eShepherd marketing strategy to enable successful brand identity, messaging, and value proposition to differentiate the product in a newly competitive market.
- Analyze data to understand customer behaviors, preferences, and pain points, informing product positioning and marketing strategies.
- Plan, execute, and optimize integrated marketing campaigns across various channels, including digital (social media, email, PPC), traditional (print, events), and partnerships.
- Create compelling content such as blog posts, whitepapers, videos, and case studies to engage the target audience and establish eShepherd as a thought leader in virtual fencing.
The Fit
With an ability to lead the team in marketing strategy and execution, you will be able to understand the product and support in depth customer interaction with our virtual fencing offering. This role will require some of the following:
- A relevant qualification in marketing, business or a related field.
- A good practical understanding of farming business, practice, and technology.
- Technically dynamic in initiating strategic marketing but also supporting execution of marketing activity in market.
- Strong emotional intelligence (EQ) and well-developed communication skills to build effective working relationships with our customers and across the eShepherd team.
- Experience in a client-side Marketing Manager or agency-side Account Manager role in global company (or similar) advantageous
- Experience in start-up generalist marketing role advantageous.
Diversity
Gallagher is an equal opportunity employer and ensures nondiscrimination and equal employment opportunity in all programs and activities in accordance with all applicable laws and regulations. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, pregnancy status, marital status, sexual orientation, genetic information, citizenship status, disability, protected Veteran status or any other status protected by law. In compliance with the Immigration Reform and Control Act of 1986, we will hire only U.S. citizens and aliens lawfully authorized to work in the United States (if the position is or will be one which is subject to U.S. law).
Why Gallagher?
This is a fantastic opportunity to part of a once in a generation shift in grazing practices that will improve productivity, profitability and environmental outcomes for North American farmers. You’ll be joining a responsive future focused team with a supportive, flexible and high-performing work culture.
Competitive compensation package.
Available benefits include medical, dental, vision, life insurance, accidental death & dismemberment, critical illness, accident insurance, 401K plan, paid time off (PTO), identity theft protection and an Employee Assistance program.
Culture of high trust, empowerment, and teamwork, where ambition and performance are rewarded.
Business / travel related costs are covered.
Have we sparked your interest? Send your application through now and join #TeamGallagher on this exciting journey.